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    #34 Where else?

    Regularly asking “Where else?” is one of the simplest ways to become more creative and generate innovative insights.

    Not only does this allow you to connect new insights with existing knowledge and experience, but it also invites you to imagine new use cases.

    • “Where else have I seen this (or something similar) before?”
    • “Where else does this apply (to my current knowledge)?”
    • “Where else might this apply (in contexts where I haven’t discovered it yet)?”

    Examples

    Harvard Medical School professor Herbert Benson suggests the neurotransmitter NO (Nitric Oxide) may be the catalyst for breakthroughs and “aha moments.”
    Where else have I seen this before? -> Pranayama/Yogic Breathing: Nasal breathing (and humming “om”) can increase nitric oxide production fifteen-fold. Humming your way to epiphanies might be worth a try.

    Learning a language by grouping words instead of reducing it to words and grammar. Where else does this apply? -> Conversation Based Chunking; learning series of digits by grouping them together;… See: chunking concept in cognitive psychology

    Uber made it possible for people to share/rent out their car.
    Where else might this apply? -> How about sharing/renting out your home? That’s how AirBnB was born.

    You don’t have to look elsewhere.
    See what’s already there, then ask…
    Where else?

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    #213 Comfortable dissatisfaction

    You’re dissatisfied with your social life, but not so much that you feel terribly lonely – so you don’t change anything.

    You’re dissatisfied with your physical fitness, but not so much that you’re in pain every day – so you put up with slow deterioration.

    You’re dissatisfied with your current job, but not so much that you’re dragging yourself to work – so you put up with unfulfilling days.


    Being satisfied with some areas of your life is good.

    Being intensely dissatisfied with some areas of your life is fine, too – because that unhappiness can be the leverage you need to make a change.

    But comfortable dissatisfaction – that’s the zone where dreams and happiness go to die. And boy, have I spent a lot of time there.

    So I hope you are satisfied with your life, my friend.

    And if not, I hope you’re at least intensely dissatisfied.

    Let that be the fuel you need to take action to change.

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