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    #143 Tipping the scale

    A voice in my head says I can’t write every day?

    I’ll write 2 sentences every day, just to prove to that voice that I, in fact, CAN write every day.

    A voice in my head says I don’t have the perseverance to train for (and then finish) a marathon?

    I’ll do something small to prepare for the marathon every day, so at the end of each day, I can say to myself “The proof is there, today was another day of me persevering and preparing for a marathon.”

    You can’t brute-force your way out of an “I can’t do this” belief. You can only take small actions that start proving the contrary.

    Slowly but surely, you chip away at the credibility of the naysayer voice, until the scale starts tipping over, and an encouraging voice emerges.

    Tiny trust builders.

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    #66 Scarcity is like pollution

    Some days I have ten ideas to write about. Some days, zero.

    But when I lack ideas to write about, the ideas aren’t really gone. I’m in a scarcity state: my brain chemistry prevents me from accessing the insights.

    When I feel lonely, friends and family I can connect with aren’t really gone. I’m in a scarcity state: my brain chemistry prevents me from connecting with them.

    Scarcity is like pollution.

    When noise pollution of cars, planes and construction machines drown out the singing of the birds, the birds aren’t really gone. I just can’t hear them.

    When light pollution drowns out the stars, they’re not really gone. I just can’t see them.

    So how do I get out of scarcity? How do I reduce pollution?

    Here’s what works for me:

    Notice I’m in scarcity mode. Then move. Meditate. Do stream-of-consciousness journaling.

    Then find a place where I hear the birds.
    Find a place where I can see the stars.
    Write anyway.
    And connect with friends and family anyway.

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    #260 Dancing circles around your gut

    You’ll write the book until you start doubting if you have it in you to write it… then realize that the only way to find out is by actually writing the book.

    You’ll prepare for the marathon until you start doubting if you can finish it… then realize that the only way to find out is by actually running the marathon.

    You’ll build the business until you start doubting if this is a viable idea… then realize that the only way to find out is by actually building the business.

    No matter how much you dance circles, ignoring what your gut has been telling you, deep down, you know: this is where you should’ve gone all along.

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    #34 Where else?

    Regularly asking “Where else?” is one of the simplest ways to become more creative and generate innovative insights.

    Not only does this allow you to connect new insights with existing knowledge and experience, but it also invites you to imagine new use cases.

    • “Where else have I seen this (or something similar) before?”
    • “Where else does this apply (to my current knowledge)?”
    • “Where else might this apply (in contexts where I haven’t discovered it yet)?”

    Examples

    Harvard Medical School professor Herbert Benson suggests the neurotransmitter NO (Nitric Oxide) may be the catalyst for breakthroughs and “aha moments.”
    Where else have I seen this before? -> Pranayama/Yogic Breathing: Nasal breathing (and humming “om”) can increase nitric oxide production fifteen-fold. Humming your way to epiphanies might be worth a try.

    Learning a language by grouping words instead of reducing it to words and grammar. Where else does this apply? -> Conversation Based Chunking; learning series of digits by grouping them together;… See: chunking concept in cognitive psychology

    Uber made it possible for people to share/rent out their car.
    Where else might this apply? -> How about sharing/renting out your home? That’s how AirBnB was born.

    You don’t have to look elsewhere.
    See what’s already there, then ask…
    Where else?

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    #116 Pursue or reconsider?

    What would you still do even if nobody else would ever see or hear it?

    What do you secretly love but you don’t WANT anyone else to see or hear – out of fear of being judged?

    Both are good indicators of a passion – or an addiction.

    If it’s a passion, and it’s good for you (aligned with your values and goals and fulfilling): pursue.

    If it’s an addiction, and it’s bad for you: reconsider.

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