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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #205 Why “kind of” doesn’t work

    You kind of want to run a marathon.

    You kind of want to eat better.

    You kind of want to move more.

    You kind of want to feel better.

    And everything kind of stays the same.


    Only when “kind of” becomes “absolutely” and “want to” becomes “choose to” change happens.

    I absolutely choose to write.

    I absolutely choose to run a marathon.

    I absolutely choose to eat better.

    I absolutely choose to move more.

    I absolutely choose to do whatever it takes to feel better.

    Because there is no other way.

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    #243 Mending the Misunderstanding

    We all live in a maze of mistranslations and misunderstandings about who we think you are and who others think we are.

    Now, by lack of a way to know who we truly are, misunderstandings can be comforting, my friend; there’s no doubt about that.

    But when you get so lost in the maze that it causes suffering, it might be time to start mending the misunderstandings.

    Could it be that mending is nothing more than making another mistranslation about who we are that makes us happier?

    After all, I can perceive myself as a struggling writer or a skilled wordsmith – both perspectives hold their truths.

    It’s the power of our misunderstandings that molds our reality.

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