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    #251 Opportunities in Disguise

    Opportunities often stare us in the face in our daily interactions, routines, and familiar environments – and that guise of the ordinary makes them invisible.

    After all, seeing the value in something that comes so easily to you is hard.

    So it takes an outsider to point it out.

    What skill are you taking for granted even though it’s really pretty cool?

    What comes naturally to you but is hard for others to do?

    Which problems can you solve effortlessly? If you solve them for others, how would that set them free?

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    #163 Doing the unreasonable thing

    Publishing a daily blog post may seem unreasonable to you,
    but for me, it’s just what I do.

    Going for a daily run may seem unreasonable to you,
    but for me… it’s just what I do.

    For you it may be an unreasonable thing to do,
    yeet I am me.
    And you are you.

    What’s an unreasonable thing for everyone else,
    but for you, it’s just what you do?

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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