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    #177 Doing, then believing

    I won’t believe I can publish a blog post every day – until I publish a blog post every day.

    I won’t believe I can run a marathon – until I run a marathon.

    I won’t believe I can speak a foreign language – until I speak a foreign language.

    I won’t believe I can work through trauma – until I work through trauma.


    You don’t have to believe something to start doing it.

    You do something to start believing it.

    Actions overrule thoughts.

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #313 Keep it Achievable, Pleasurable, Sustainable

    I’ve been publishing daily posts for 300+ days now.

    The secret?

    Writing less.

    • I don’t want to spend hours writing daily posts, so I keep them short.

    • I don’t want to drag myself to a 4-day writing session to create all posts for the coming week in advance (then not write for the rest of the week)

    • I don’t want to set writing goals that are painful to reach and make me feel burnt out.

    • I do want to write a little bit every day, so I prove to myself every single day that I’m a writer.

    • I do want to feel that writing that daily post is achievable and fun.

    • I do want to build momentum.

    Keep it achievable. Keep it pleasurable. Keep it sustainable.

    In other words: Tiny Trust Builders.

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