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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #188 Predictable pathways

    Eating junk food for dinner. Because that’s what you always did.

    Having home-grown vegetables for lunch. Because that’s what you always did.

    Scrolling through social media apps for 20 minutes. Because that’s what you always did.

    Meditating for 20 minutes every morning. Because that’s what you always did.

    Working 15-hour days. Because that’s what you always did.

    Taking the time to relax, let the mind wander, and be with family. Because that’s what you always did.


    Our lives are full of predictable pathways, paved and reinforced by our past and present actions.

    But not all pathways are desirable.

    Luckily the past doesn’t equal the future.

    You can change your present actions to change the course of your pathway, away from a predictable future towards a desirable future.

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    #31 Ignore, then highlight more

    A daily insight from Tony Robbins:

    Wherever focus goes, energy flows.

    Tony Robbins, https://www.tonyrobbins.com/career-business/where-focus-goes-energy-flows/

    We’re always ignoring and highlighting parts of our experience to make sense of the world – and it determines the way we feel.

    To feel bad, you (temporarily) have to ignore all the events and things you consider positive.

    To feel good, you (temporarily) have to ignore events and circumstances that can be challenging.

    It all depends on context.

    Sometimes, just to function, it’s necessary to ignore.

    Sometimes you’re better off highlighting a bit more.

    The big challenge: most of the time, we’re not aware of where our focus goes – so we let old habits and patterns decide how we feel – even if they don’t serve us at all.

    Here’s an exercise I found useful: Tomorrow, focus on something that’s important for you once an hour (a post-it on your desk or a reminder on your phone can be useful). That way, it remains top of mind (and your energy will flow toward it).

    Every hour, also take a moment to become aware of what you’re deleting from your experience, and what you’re highlighting.

    • What am I trying to do today?
    • What am I trying to do right now?
    • What’s important to me?
    • What do I want to focus on… what do I intentionally ignore?

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