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    #206 How to always bounce back

    On the days when I feel like everything I write is bad, I choose to be a writer.

    On the days when I feel like the most inspired writer, I choose to be a writer.

    On the days when I need to skip a day because life gets in the way, I choose to be a writer.

    On the days when I don’t feel like a writer, I choose to be a writer.

    And especially on the days when I don’t write, I choose to be a writer by trusting that soon enough, I’ll write again.

    I choose to be a writer, not through pressuring myself into hardliner habits but through my daily commitment to the general direction I want my life to take.


    Focus on making the majority of your actions and decisions align with who you want to be.

    When you do that, you’ll always bounce back.

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    #220 A reminder to decide

    I could decide that writing less than 1000 words a day would be a failure – and I would be correct.

    I could decide that writing more than 50 words a day would be a failure – and I would be correct.

    I could decide that not writing today would be failure – and I would be correct.

    After all, for many things in life, you get to decide yourself what’s failure and what’s success.

    In fact, my friend, just like me you may have already decided for yourself what’s failure and what’s success.

    And just like me, you may need a reminder of that decision once in a while, so you can verify if it still serves you.

    This is that reminder.

    Which serves me well, because my decision was that writing you this short daily letter is exactly right.

    See you tomorrow.

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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