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  • #6 Brevity

    As I gain more expertise in a certain field, I expect my posts on that topic to get shorter.

    Because raw material starts with a lot of fluff, and only through sculpting away, day by day do I get closer to the essence.

    So…

    If my posts on a topic I’m familiar with are getting longer on average, I’m off-track.

    If they become more abstract, I’m getting off-track.

    In other words…

    When I don’t yet have so much to say
    I can’t stop talking
    Until I sculpt away
    Realize
    Some words matter more than others
    And what’s left is
    Enough

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #82 Choice Inflection and New Defaults

    Once upon a time, I consciously chose to brush my teeth every day, until brushing my teeth became my new default. Now the conscious choice I have to make is NOT brushing my teeth.

    Once upon a time, during a pandemic, we consciously chose to wear face masks, until wearing face masks became the new default. Then the conscious choice we had to make was NOT wearing the face mask anymore.

    Once upon a time, I consciously chose to write every day, until writing became my new default. Now the conscious choice I have to make is NOT writing.

    Where else could I use a new default?

    Choice inflection.

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