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  • #13 Write & Publish. Then write some more

    Here’s a question Tim Ferris asks startup founders (and himself) when deciding to invest time and money into a new project:

    “If, in one (or two, or three) years from now, this whole project has failed miserably… Which assumptions you hold today were proven wrong?”

    Tim Ferris

    Answering the question first requires defining failure and success.

    For my project of publishing a daily insight on this blog success looks like this:

    Write & publish.

    Edit.

    Write & publish.

    Edit.

    Then write & publish some more.

    Good, bad, well-received or not, received or read by anyone at all, it doesn’t matter.

    Because first of all, writing is a creative outlet for me.

    Second: long as I write & publish consistently, I trust I will get better at writing and publishing.

    Finally: I trust that from all that sculpting away, day by day, will come better and better insights.

    A pretty low bar for success – which, counterintuitively, often leads to more progress long-term.

    Now we have established that:

    What are the assumptions that could be wrong if next year, it turns out I failed to write & publish every day?

    Here are some I can think of:

    • Writing and publishing every day is going to be a long-term fulfilling activity for me
    • I am truly fine with writing and publishing without anyone ever reading it
    • I am fine spending considerable time on starting a new project that I might never monetize
    • Writing & publishing every day really leads to better writing skills and interesting insights (although even if this assumption is false, it wouldn’t necessarily stop me from writing.)

    Will these assumptions be proven wrong?

    Only time will tell.

    Until then… I write & publish… then write & publish some more.

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    #210 How do you know you’re reaching your goal?

    I could consider myself a writer if I write 20,000 words a day – and I would be right.

    Or I could consider myself a writer if I write one sentence a day – and I would be right.

    I could consider myself a writer if I’ve written a book – and I would be right.

    Or I could consider myself a writer the moment I’ve decided I’m going to be a writer – and I would be right.

    I could consider myself a writer if I’ve built up enough self-trust and taken enough daily actions that prove that I genuinely care about being a writer – and I would be right.


    Whether you’re aware of them or not, you’re using subjective measuring sticks for everything, usually determined by upbringing, culture, and societal pressure.

    But nothing stops you from consciously choosing your measuring sticks (depending on your goals, you could make them easier or more challenging) and setting yourself up for more fulfillment and success.

    Here are some questions that can help:

    When you say you want to be {successful, happy, fulfilled, fit, wealthy}…

    How do you know you’re reaching your goal?

    Is it an achievement?

    A material possession?

    A feeling?

    An action you take?

    A decision you make?

    Choose wisely.

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    #292 The obstacle course hidden beneath your goals

    If you think you know how to write a story but never do it, do you really know how to write a story?

    If you think you know how to do a yoga pose but never do it, do you really know how to do that yoga pose?

    If you think you know how to apologize for a mistake but never do it, do you really know how to apologize?

    If you know what you want to do but aren’t doing it, do you really know what you want?

    Because hidden beneath your goals and technical step-by-step instructions to accomplish them, there’s an obstacle course of personal context, personal beliefs, past experiences, and emotions.

    And these, you won’t discover in books or videos.

    These, you’ll encounter by doing.

    And these, you’ll conquer by doing.

  • #443 Be consistent with the how, not the what

    If you’re curious about one topic, you can stay curious, even if your interests change over time.

    If you’re kind to one person, you can stay kind when talking to other people.

    If you showed leadership in your last job, you can show leadership in your new job.

    You can be consistent in how you do things, without having to be consistent in what you do.

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