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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

  • #144 Turning a blind eye

    We’re not able to see almost everything in life and are blind to only a couple of things.

    We’re blind to almost everything in life and are able to see only a couple of things.

    And of the things we are able to see, we (consciously or subconsciously) focus on an even smaller subset, and then turn a blind eye to the rest.


    To live a creative life, there’s no need to create anything new.

    Open your eyes, prick up your ears, smell the air, and feel the earth beneath your feet.

    Then open your heart, taste your thoughts, sense subtle shifts, and heed the voice in your head.

    When you marry your inner and outer world
    insights unfurl.

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    #185 Priorities

    We all want to avoid doing things that make us miserable.

    Yet avoiding them often takes the shape of prioritizing them.

    “I’ll do this unpleasant thing first so that I can get to the fun stuff.”

    Unfortunately, it seems to be a rule that the more unpleasant tasks you cross off your to-do list, the more unpleasant tasks appear on your to-do list.

    Sometimes it makes sense to do the essential things first, even if that means you keep the unpleasant things on your to-do list.

    This is not a free pass to avoid unpleasant things and only do something you like.

    It’s about doing the things that matter, regardless of whether they’re pleasant.

    It’s about coming to terms with the fact that you’ll probably always drown in chores and busy work to do, then doing the important stuff anyway.

    Journaling question of the day:

    Where are you prioritizing and attracting things that make you miserable instead of doing the work that matters?

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