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    #252 The Identity is the Outcome

    The outcome is not the book.
    The outcome is not the marathon.
    The outcome is not the successful business.

    The outcome is not even the daily habit you form, even though they’re the stepping stones you need.

    The outcome is the embodiment of the changes we’ve internalized, the growth we’ve experienced, and the evolution we’ve undergone, allowing us to say, “This is what I now stand for. This is what I believe is possible.”

    The outcome is the identity.

    Maybe it’s less about “What do I want to achieve?” and more about “What do I want to believe?”

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    #287 Why it’s not so hard to be a writer today

    You don’t have to believe yet you can write, meditate, do yoga every day.

    But nothing stops you from acting as if you already can.

    After all, what would your day look like if you were already able to write every day?

    That’s right. Not so different, apart from the fact that you would write. Today.

    So if you decide to write today, even if it’s just one sentence, you’re acting in the exact same way as a person who already knows they can write every day.

    And if you act the same way… you’re becoming that person**.**

    That’s a lot of words to say… it’s not so hard to be a writer today.

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    #235 Do I care? Should I care?

    I am inspired when I write, because I care about writing.
    I am disappointed when I don’t write, because I care about writing.

    I am delighted when there are no traffic jams, because I care about efficiency.
    I am frustrated when the train is delayed, because I care about efficiency.


    Strong emotions are the most honest answer to the question, “Do I care?”

    ”But should I care?” I hear you ask.

    Well, my friend, that’s a different question.

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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