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    #134 Losing makes you a loser – and that’s fine

    You can’t change the fact that winning makes you a winner and losing makes you a loser.

    But you CAN:

    • stop caring about winning and losing in the first place; or
    • change your definition of winning and losing so winning becomes easier, and losing harder.

    What if, instead of only winning when you beat your opponent, to you, winning means giving it your all and putting your heart on the line?

    What if, to you, winning doesn’t mean writing a bestselling book (which is out of your control anyway) but showing the discipline to write a book in the first place… a book that potentially could be a bestseller?

    What if, to you, losing doesn’t mean suffering a defeat but giving in to your fear and never starting in the first place?

    Make your own rules around winning and losing, and don’t make them too hard on yourself. It’s a simple and viable way to feel better every day.

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    #252 The Identity is the Outcome

    The outcome is not the book.
    The outcome is not the marathon.
    The outcome is not the successful business.

    The outcome is not even the daily habit you form, even though they’re the stepping stones you need.

    The outcome is the embodiment of the changes we’ve internalized, the growth we’ve experienced, and the evolution we’ve undergone, allowing us to say, “This is what I now stand for. This is what I believe is possible.”

    The outcome is the identity.

    Maybe it’s less about “What do I want to achieve?” and more about “What do I want to believe?”

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    #213 Comfortable dissatisfaction

    You’re dissatisfied with your social life, but not so much that you feel terribly lonely – so you don’t change anything.

    You’re dissatisfied with your physical fitness, but not so much that you’re in pain every day – so you put up with slow deterioration.

    You’re dissatisfied with your current job, but not so much that you’re dragging yourself to work – so you put up with unfulfilling days.


    Being satisfied with some areas of your life is good.

    Being intensely dissatisfied with some areas of your life is fine, too – because that unhappiness can be the leverage you need to make a change.

    But comfortable dissatisfaction – that’s the zone where dreams and happiness go to die. And boy, have I spent a lot of time there.

    So I hope you are satisfied with your life, my friend.

    And if not, I hope you’re at least intensely dissatisfied.

    Let that be the fuel you need to take action to change.

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    #163 Doing the unreasonable thing

    Publishing a daily blog post may seem unreasonable to you,
    but for me, it’s just what I do.

    Going for a daily run may seem unreasonable to you,
    but for me… it’s just what I do.

    For you it may be an unreasonable thing to do,
    yeet I am me.
    And you are you.

    What’s an unreasonable thing for everyone else,
    but for you, it’s just what you do?

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