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    #101 It’s all about the actions

    Achieving an outcome without the daily actions that lead to an identity shift is empty and unsustainable.

    I may want to publish a book. But if someone writes the whole book without my input and I put my name on it in the end, do I deserve to call it my book?

    I have a book. But I’m not a writer. And I’m not an author.

    I may want to have a million dollars. But if tomorrow I win the lottery or receive a large inheritance without any action from my side, what does that mean?

    I have a million dollars. But I’m not wealthy – and research suggests that without proper guidance, I’ll spend it all, ending up back at square one.

    It works the other way around, too. You can blindly chase an outcome (or slip into bad habits) without considering how the actions you need to take to get there will change you as a person.

    Depending on your actions to get there, chasing fame can make you happy – or very unhappy. Writing a book can make you happy or very unhappy. Building a hugely successful company can make you happy or very unhappy.

    The value, satisfaction, and resentment are all in the actions, not the outcome.

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    #124 Deliberate Memories, Accurate Intuition

    A memory is what we decide to remember from an experience – and what we decide to delete and forget.

    Intuition is the instant hunch we get after we’ve repeatedly created memories from experiences; the moment we don’t need the conscious memory anymore.

    A small (or unrepresentative) sample size leads to inaccurate intuition.

    If I’m betrayed three times in my life and have created strong memories around that, my intuition whenever meeting anyone else may be that they’ll betray me too. Three bad experiences have shaped, and skewed, my relationship to billions of others.

    How to develop accurate intuition?

    The more memories we create, the bigger the “sample size” for our intuition to emerge from, and the smaller the weight of “outlier events” (like being betrayed).

    The more deliberately we create these memories, the more deliberately we hone intuition.

    Create more memories. And create them deliberately.

  • #67 Caffè sospeso

    In working-class cafés in Napoli, people who experienced good luck often buy a coffee, then another one “pending”, which the barista can serve to anyone at his own discretion: a caffè sospeso.

    A symbol of social trust and solidarity. Or, in the hands of marketeers and big coffee chains, a tool for increasing sales.

    Regardless, it’s an act minimal enough to not to turn the donor into a hero, and small enough not to affect the receiver’s self-worth.

    If such accessible acts of generosity make the donor feel good, and the receiver of a free coffee too…

    And if it’s something almost everyone can do, not just billionaire philanthropists…

    It’s an initiative worth spreading. Maybe not only for coffee.

  • #154 When results have become irrelevant

    When technology and AI outpace us and we can’t be the best, smartest, fastest, strongest on the planet anymore – will we still care about our economic output?

    When results have become irrelevant, what are the things I will still want to do?

    Maybe we’ll rediscover value in our actions themselves and the pleasure and pain they make us feel – happy, sad, useful, worthless, brimming with purpose, overflowing with self-hatred…?

    Will I still write just because I enjoy writing, even if AI could write a better-researched, more insightful book than I ever could?

    Will I still learn a language just because learning a language makes me feel good, even if I could use an instant translation device to talk to anyone in the world?

    Will I still spend my days in an office cubicle if that’s a painful prospect?

    An era of soul-searching is coming.

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    #208 How to get out of your self-improvement prison

    You feel bad because you don’t write.

    And when you write, you feel bad because you’re scared of the inevitable day you stop writing.

    That’s how you create a self-improvement prison.

    And that prison has only one way out.


    Intend to do what’s good for you.

    Then realize that even if you don’t live up to that standard all the time, you’re still worthy of self-love and self-trust.

    Focus on intention, not outcome.

    Focus on cultivating elastic discipline rather than on becoming a habit hardliner.

    Focus on the general direction of your life, not a day-by-day judgment of your every action.

    Maintain a majority vote for who you want to be.

    Realize you’re not going to be perfect today – and being perfect isn’t the goal anyway.

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