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  • #231 When everything is urgent

    When everything is urgent, how do we know what to do first?

    One solution is adding more nuance:

    What’s the most urgent?

    What’s the most important?

    Breathing is urgent.

    A crying child is urgent.

    A toilet visit can be urgent.

    Sending that email out tonight right before bed instead of tomorrow, maybe not so much?


    Here’s the important question:

    If you’re going to prioritize the urgent matters anyway, why stress yourself out by calling everything urgent in the first place?

    Making everything urgent devalues truly urgent matters.

    Because when everything is urgent, nothing is urgent anymore.

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    #59 Entity Mindset vs Incremental Mindset

    Do you believe you’re good at something solely because of talent, invalidating all the work you’re putting in?

    Or do you believe you can change the course of your life, and let your daily actions shape who you are?

    The American psychologist and author of the book “Mindset” Carol Dweck describes how the way you think about your abilities can make or break your success in life:

    • Entity (fixed) mindset: “I’m good at languages, I’m bad at math”
    • Incremental (growth) mindset: “I worked hard on this, I’m learning, I’m discovering how to do this”

    An entity mindset makes you run into a wall

    When things get tough, people with an entity mindset often give up, because they don’t truly believe they can get much better.

    After all,I if you believe it’s all about innate ability, then why make any effort to develop strengths or weaknesses?

    An entity mindset also leads to fear of failure and perfectionism. If you’re believed to have an innate, fixed talent that’s set in stone, you’ll constantly need to live up to an unreasonably high standard for that particular talent.

    An incremental mindset makes you thrive

    People with an incremental mindset, on the other hand, thrive in tough situations: they know that through perseverance and a focus on daily practice and perseverance they can develop their skills and talents.

    Even if predisposition plays an important role, switching to an incremental mindset will always make you feel better about yourself and your daily actions.

    And while education and childhood experiences have a large impact on your mindset – you can always change your mind – by changing your actions.

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    #229 What are you striving for?

    Am I running to get in better shape or to get distracting thoughts out of my head?

    Am I going out to enjoy being with friends or to forget my worries?

    Am I writing to grow an audience or to process my own emotions?

    What am I striving for?

    Your answers may vary from day to day. There are no right or wrong answers anyway.

    But that doesn’t mean it isn’t useful to understand why you behave the way you do.

    Maybe it even makes you curious about why others behave the way they do, too.

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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