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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #217 Inaction is not the lack of action

    If I don’t write the post I intended to write, I actively avoid the desired result of my writing.

    If I don’t do the workout I intended to do, I actively avoid the desired result of my workout (being in better shape, running a new PR,…)

    If I don’t have the difficult conversation I intended to have, I actively avoid the desired result of that conversation.


    Inaction is not the lack of action.

    Inaction is taking active action to avoid working towards the result you desire.

    The real question, then, is:

    Why do I actively avoid working toward a desired result?

    Am I worried that even if I write daily, I’ll never become a skilled writer?

    Am I worried I won’t enjoy writing anymore if I ever get recognition?

    Am I worried that writing every day will turn me into a skilled writer, but being a professional writer won’t be fulfilling?

    P.S. I’m sure you’ve noticed by now that I only have a limited repertoire of examples in this newsletter, my friend

    I trust you to apply the insight to your situation.

    And maybe, when you’re pondering the question above, you’ll come to the same conclusion as me:

    That more often than not, I’m more interested in the comfort of “wanting” something I don’t have than in “taking action to get something.”

  • #152 When we’re economically obsolete

    ChatGPT can write in 10 seconds what would take you hours.

    We’re entering an era where what makes us valuable is not economic output anymore.

    We can try to compete.

    Or we can rethink what still makes our lives valuable when we’re economically obsolete.

    I write for the sake of writing.

    I play chess for the sake of playing chess.

    I learn for the sake of learning.

    I sing for the sake of singing.

    I love my family for the sake of loving my

    I live for the sake of living.

    When we lose our economic value, value lies in life itself again.

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