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    #17 Humming my way to innovative insights

    In his book “The Breakout Principle“, Harvard Medical School professor Herbert Benson asserts that most of our big epiphanies and insights are preceded by:

    1. A phase of strong mental and physical exertion
    2. A phase of relaxation, where you release the mind and let it roam freely.

    Benson discovered that the phase of relaxation seems to be accompanied by the release of nitric oxide (NO), a powerful neurotransmitter.

    Among other things, nitric oxide improves cellular oxygen uptake, is a vasodilator and muscle relaxer, and improves cardiovascular health.

    Benson goes as far as saying nitric oxide may be “the biochemical foundation for the relaxation response” and the catalyst for the “breakout” (= the insight or epiphany).

    When I read about Nitric Oxide in Benson’s book, I realized I had heard about Nitric Oxide in a different context (the Where Else Principle at work): pranayama, a yogic breathing practice. In his book The Illuminated Breath, Yoga teacher Dylan Werner mentions the same health benefits of nitric oxide, and adds that it’s made in the lining of the blood vessels, nasal cavity, and in the paranasal sinus.

    He also mentions we can increase production of nitric oxide by breathing slowly through the nose (so there’s more air exchange in the sinuses and nasal cavity).

    What’s more: a certain type of yogic breathing, bhramari pranayama or humming bee breath, can increase the production of nitric oxide fifteen fold because it increases the air vibration, and thus air exchange in the sinuses and nasal cavity.

    That’s right: fifteen times more nitric oxide from a simple humming breath practice.

    Seems like my daily bhramari pranayama practice is the perfect way to relax the body, the, mind, and create the perfect conditions for those new insights to emerge.

    That’s why I am sculpting away, day by day, humming my way through life… and the insights always seem to follow.

    Now I know why.

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    #117 The quest for (average) ideas

    Talking about “good and bad ideas” implies a ranking. Good, compared to what? Bad, compared to what?

    The truth is that most ideas you produce will be average – because there is no other way.

    Not all ideas can be your best idea – and if they are, they will soon be replaced by a better idea. Your previous best idea has now become average.

    Not all ideas can be your worst idea either. And if they are, they will soon be replaced by an even worse idea. Your worst idea has now become average.

    This dynamic matters. Because if you produce an idea a day, compared to someone producing one idea a month, your chances of replacing your current best idea with something better are much higher.

    You’ll also likely replace your current worst idea with something even worse – and that’s fine. You’re increasing amplitude in both directions. It’s all part of the practice.

    The more ideas you have, the bigger your sample size. The more elaborate the ranking. The better the good ideas. The worse the bad ideas.

    All this to say: bad, average, and good ideas ALL stack the odds of striking gold in your favor. What matters is that you show up and generate ideas.

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    #131 Goals are not about achievement

    The purpose of goals is not achieving them.

    It’s giving direction to your current actions.

    And that’s what makes them different from a dreams.


    Now. If goals give direction to current actions…

    And current actions overrule your current beliefs and shape your identity…

    Then goals shape who you are today, tomorrow, and who you’ll be long after achieving them.

    The achievement is fleeting, the personality change lasting.

    Choose wisely.

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